On Social Media- What's your weekly SMM Score?

Social media is exploding all around us! It's exploding both for businesses and for individuals (for purposes of this post I'll stay business focused). It's getting to the point that it's hard to keep track of all of the places your business should maintain a presence online. IF you can manage it, be EVERYWHERE!! This however, tends to be a 24/7 exercise. What I try to do is pick several places to be quite active, and then I try to maintain a (relatively inactive) presence on others.

To name just a few, I do maintain a personal and a fan page on facebook. I'm quite active on LinkedIn, and I maintain a Senior List group there as well. I do "tweet" @seniorlist, and I try to make sure we're positioned on the various directories that we should be. I maintain a number of blogs, and I like to google The Senior List daily to see who's talking about our eldercare directory. I like to see where we're showing up, and also check-in on articles that are noteworthy.

Now what's all this talk about a SMM score? What the heck is an SMM score? Admittedly, I made up the metric (though I should check to see if someone else has coined/used it). It's the number of hours (1-40) your firm spends on social-media-management in a typical week. If you spend 4 hours, your score is a 4, and your spending 10% of a "normal person's" work week (yes I know that business people/entrepreneurs are not normal people- I can attest to that :) I'd be very interested to hear your opinion on where you spend your time, and where you think businesses should spend their time. Leave your thoughts in the comments section if you're up for sharing. I can share that my score differs week to week, but I'm going to see if I can come up with an average.

One of the ways in which I'm lowering my SMM score is by signing up for Valerie VanBooven's LTC SocialMark 2.0 which takes some of the hassle of social-networking (her group actually helps organize and manage some of that for you). I only signed up this week, so I'll report back on the results.

I'm going to share 2 of my favorite social networking videos with you in this post. One is called "Social Media Revolution" and the other is called "The Google Story". If you haven't seen them, and you're even slightly interested in the explosion of social media, you need to watch. If you're a business owner and you're not yet engaged online, you need to jump in now... the water's great!




The Google Story